- Post Length: Aim to keep posts around 100 characters to ensure visibility. Posts longer than 140 characters will be truncated, requiring a click on "See More" to view the full text.
- Article Title/Headline: Ideal length is 40-49 characters.
- Introductory Text: Keep this to about 150 characters, although you can go up to 600 characters.
- Video Content:
- Native Videos: Best kept at 15 seconds; maximum duration is 10 minutes.
- Ad Videos: Ideal for brand awareness are under 30 seconds. For top-of-the-funnel marketing, aim for 30-90 seconds; maximum ad duration is 30 minutes.
Index | LinkedIn Character Limit | Best / Ideal length |
Headline | 190 characters | 40—49 characters |
Introductory Text | 600 characters | 150 characters |
Video |
Native videos: 10 minutes
Ad videos: 30 minutes | Native video: 15 seconds
Brand awareness videos: <30 seconds
Top-of-the-funnel marketing videos: 30—90 seconds |